Digital Brand Building

The path to building a brand has changed dramatically in the last several years. Brands can be built faster, cheaper and bigger than ever before. And in many cases, well-established CPGs are rapidly losing share to smaller, niche brands.

Here’s why: It’s never been easier to bring a brand to market. To generate awareness, digital and social media provide the means to get new products in front of customers quickly and easily. For distribution, e-commerce platforms eagerly await to match products to customers and facilitate transactions. Don’t have order fulfillment set up? No problem — a burgeoning third-party logistics industry is available to handle e-commerce shipping and returns. Need data to inform product development? Reviews engines provide valuable feedback for brands to listen, engage and iterate in a responsive and rapid product development cycle.